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Three Ways Audio Impacts Ratings

When I asked Brian Phillips (President, CMT Networks and previous award winning radio programmer) his perception of radio after being in television for several years, his response surprised me. “Radio is an audio medium that generally does a poor job with audio.” A Microsoft study shows that attention spans and patience are shrinking. The latest study […]
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The Four Secrets of Heritage Shows

Whether starting a new show or maintaining an established program, heritage is an underestimated consideration for media personalities and media companies. The effect of heritage is often misunderstood. Here are four universal secrets about heritage and how it affects the success or failure of a radio show or podcast. A New Show Is Not An […]
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This Really Happened!

For radio talent to create authentic, relatable content, they will benefit from trying new experiences, challenging themselves to get out of their comfort zones, and collecting real-life stories. The Storyteller’s Secret by Carmine Gallo references a 2010 study published in The Journal of Neuroscience, Princeton, which delivered the results of a profoundly important study on […]
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Taking a Stand: Go Big or Go Home

You must each share your authentic point of view with the audience for your radio show or podcast to be memorable. Your point of view includes opinions, emotions, inner thoughts and/or personal stories. Most media personalities share their point of view cautiously, timidly and politely. Most are afraid of upsetting someone. Go big or go […]
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In Blog Posted

Dave Ryan’s Secret to Creativity

Coaching the Dave Ryan Show in Minneapolis is a joy. Dave is one of the most talented and most respected on-air personalities in North America.. Dave, along with co-hosts Falen and Steve-O, is king of the morning drive hill in MSP, a winner of Studio Think Tank’s Favorite Contributor award, and he is a MENSA […]
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Ten Steps to Active Listening

One of our morning show clients interviewed Larry King. The cohost interrupted Larry before he was finished talking. Larry said, “Hold on honey, I wasn’t finished with my point. The best questions come from listening to the response of the last question.” Larry’s right. When we are half-listening and mostly waiting to talk, we come […]
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In Blog Posted

Ten Morning Shows Talk Trump

How do radio personalities, who thrive on authenticity and topicality, acknowledge the hottest topic on earth? Saturday Night Live’s ratings are the highest in years, thanks to Alec Baldwin’s “Trump” and Melissa McCarthy’s “Sean Spicer.” In recent late-night TV ratings, Stephen Colbert has come from behind to beat Jimmy Fallon and Jimmy Kimmel, using political […]
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