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Marketing Life Cycles

All brands go through four distinct marketing life cycles, according to Theodore Levitt, a Harvard Economics professor and editor of the Harvard Business Review. He identified the stages of modern marketing cycles. There are different priorities to address in each stage, although some will overlap. Let’s look at the all-important Stage One: the new brand. […]
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The 7 Rules of Winning Newscasts

Listeners on music stations not only accept interaction and commentary during news reports, they prefer it. Even on news talk morning shows, round robin news segments. like you see on CNN, score big ratings. Jeff McHugh breaks it down. Across the US, Mexico and Canada, radio shows use a wide variety of news. Some air […]
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Deliver News with Your Point of View

It was April 1956 at WBT Charlotte. Robert D. Raiford reported that racists attacked singer Nat King Cole in Birmingham. Raiford added his opinion to the story, strongly condemning hate crime. WBT fired Raiford for his point of view. He went on to gain respect as a journalist at places like CBS News and WTOP […]
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