There is one thing we radio and television personalities have in common, we love to talk. It’s what we do, right?
But in video the sad reality is, nobody wants to hear us. They want you to show them, nottell them. And they want it in the shortest amount of time possible.
Take a look at these two videos covering the same topic:
Here’s the test: During which video did you start checking your email?
If you are creating an edited piece, start off by making it as short as you can. Then go back through it with a hacksaw and cut out every single bit of content that isn’t 100% necessary in order to relay the story.
Don’t fall in love with your performance, just…
Keep it Short, Stupid.
Feeling inspired? Make a great video, then send me your links at firstname.lastname@example.org.
Photo credit: flickr.com/photos/planeta/