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What You Transmit, You Receive

Do you believe in the law of attraction? I do. This morning, I was in a great mood walking Mickey, my Irish Setter. I’d had a great night’s sleep. I appreciated a little spot of bright blue in the grey Portland sky. We paused with other dog walkers to watch tugboats in the river turn […]
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In Blog Posted

How to Be the Lightning Rod

Lightning rod characters can drive rating and build brands. They make outlandish statements and take extreme positions that either inflames the audience or makes them laugh out loud. By saying the unexpected and inappropriate, lightning rods are highly memorable and give your show impact. They are often the third or fourth mic on an ensemble cast, […]
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In Blog, Video Posted

Creating Video Content – The Basics

Online videos are an essential way to build your personality brand. Videos enable you to connect one-to-one with your audience or clients. We now offer video coaching workshops and video reviews for broadcasters, podcasters and business executives. RLC on-camera coach Laura Nickerson will be sharing video tips over the next several weeks starting with the […]
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In Blog Posted

Serial Content – a How-To

The Randy Lane Company has always advocated the value of serial content. Serial content is a proven technique to maintain time spent listening, and more importantly, to get listeners to come back to your show. Jeff McHugh illustrates how serial content separates good shows from great ones.  – Randy Lane Capture Your Audience with Serial Content […]
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In Blog Posted

How to Interview like the Best

When you make it to a big market as a broadcaster, one of the most thrilling perks is the opportunity to speak with famous people on the air. When someone asks if you want to speak to Chris Rock, who would say no? However, I once heard Chris Rock do one of history’s most deadly […]
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In Blog Posted

You Can Communicate like Donald Trump

The Donald Trump Show is a hit. You may or may not like what he says (disclaimer for the record: I don’t) but as I follow his campaign, I’ve noticed that Trump is practicing some powerful communication strategies. If you were running for office, you would probably not want to emulate the Trump style or […]
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In Blog Posted

Delivering a Captivating Presentation

This world belongs to the enthusiastic. – Ralph Waldo Emerson The most important point in delivering a presentation is: speak from your heart with natural enthusiasm and your audience will remember you and gain from your messages. RLC communication specialist David Page says that the basic tools for establishing a verbal bridge of communication are […]
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