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Morning Show Content Filter

By Randy Lane You have brainstormed an idea for your show. Now it’s time to determine if this idea is strong enough to air and if it is a fit for your audience and your brand.  The Content Filter is an essential step in the planning process. We recommend that you run potential content through […]
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The Wheel Of Emotion

Jeff McHugh In the planning phase of a daily show, we encourage hosts to discuss any personal dilemmas that they may be facing and to share stories from real life that can become content on the air. The best shows go one level deeper than that and discuss the emotion involved in those stories. Yes, […]
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It’s All About The Premise

by Jeff McHugh  As you plan a segment or topic, assess if you are setting yourself up to get “A” level content before you go down that road.  A-level premises lead to: Stories: “I can’t believe I was hit on at (fill in the blank) ” from Jeff and Melissa at B985 Atlanta. Conflict: “A […]
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All Christmas Music = Ratings!

By Stan Main Changing formats to Christmas Music 24-7 for four to seven weeks is an exceptional ratings opportunity AND challenge for adult stations in the US and Canada. Two things happen for most stations, especially those lucky enough to be in markets where they are the exclusive Christmas music station:    – The cume increase […]
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Top 10 Fall Book Checklist

Fall ratings success are crucial to all stations, regardless of format or market size. 1. In 30 minutes, listeners ought to know the contest and how to play it, the morning show and what’s funny about it, and what kind of music the station plays. 2. Be sure all marketing strategies contribute to the brand.  […]
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How To Use Music Beds On Your Show

By Angela Perelli  Randy and I are going to devote the next few posts to production values — stagers, beds, show opens, promos, etc. If you have any specific questions about production elements, comment below and we’ll try to include your question in a future post.  Today let’s talk music beds.  Why use music beds?  […]
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Planning Now For Maximum Fall Ratings Later

by Angela Perelli It’s time to look ahead beyond tomorrow’s show and plot out some memorable morning show content for fall ratings. Schedule a meeting with the morning show, program/brand director and any other key creative personnel (marketing, imaging, music directors, for example, if they are part of your creative brain trust). Conducting the Quarterly […]
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