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The Difference Between Goals And Systems

by Jeff McHugh You must set goals to be successful. Right?  Maybe it’s wrong. I just had a wonderful experience working with Lululemon, a Canadian fitness wear company. As you might expect from a company staffed primarily with competitive-minded athletes, their company culture is all about goal setting. I was coached through a thorough process […]
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How Disciplined Are You?

Ronnie Stanton, Corus Entertainment National Morning Show Coach Do you plan every break every day? Not every word but to give you a plan and a sense of the complete show before the show starts? Do you talk about the outside world or the inside studio? Vigilantly employ the ‘who gives a @$#&’ filter? Do […]
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In Blog Posted

Fake Premises – Do’s and Dont’s

By Jeff McHugh and Stan Main Last week, the Twitterverse was having a hissy fit about the gay dads who received a hateful response to a birthday party invitation for their daughter.  This week, it became public that the whole thing was a hoax perpetrated by K98.3 Long Island morning hosts Steve and Leeana.  The […]
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In Blog Posted

We All Create Differently

by Dave Ryan Some of us have a routine that works for us to come up with new content for our show.  Maybe a certain activity gets your brain working in a different way that generates ideas.  For you it might be working out, or watching a movie. For someone else, maybe it’s going for […]
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In Blog Posted

Morning Show Content Filter

By Randy Lane You have brainstormed an idea for your show. Now it’s time to determine if this idea is strong enough to air and if it is a fit for your audience and your brand.  The Content Filter is an essential step in the planning process. We recommend that you run potential content through […]
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In Blog Posted

The Wheel Of Emotion

Jeff McHugh In the planning phase of a daily show, we encourage hosts to discuss any personal dilemmas that they may be facing and to share stories from real life that can become content on the air. The best shows go one level deeper than that and discuss the emotion involved in those stories. Yes, […]
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In Blog Posted

It’s All About The Premise

by Jeff McHugh  As you plan a segment or topic, assess if you are setting yourself up to get “A” level content before you go down that road.  A-level premises lead to: Stories: “I can’t believe I was hit on at (fill in the blank) ” from Jeff and Melissa at B985 Atlanta. Conflict: “A […]
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