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Is Your Show Working Too Hard?

Happy Holidays from all of us at The Randy Lane Company! Wishing each of you a season full of warmth, love, and exciting new adventures for 2017. Randy “The morning show gets paid twice as much money as anyone in the sales department, and they’re only working 25 hours a week!!” We frequently run across […]
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When Your Fans Hate You

Dedicated Star Wars geeks will be camping out at the theater to see Rogue One this week. Those first-in-line super-fans will be the ones tweeting about what is wrong with the film the moment they leave the theater. They will also be first in line for Star Wars: Episode VII next year. You want fans […]
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The KVJ Interview: Part Three

What’s working on the  KVJ Show? Brain parking, podcast content, and KVJ TV. Randy The KVJ Interview: Part Three Randy- Take us through your daily show-planning process. Kevin – Virginia and Jason send me ideas. Virginia will send me things happening in her life, relationship stuff, being a mom, etc. Throughout the day, I’m constantly […]
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Charity: Are You Doing It Wrong?

The upcoming holiday season brings many opportunities for your show to give back to the community through coat drives, toy drives, donation drives and radio-thons. But PPM data proves that the airtime dedicated to your show’s good deeds can sometimes repel listeners from your station. Ask any non-commercial station what happens to their ratings during […]
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The Five Keys to Likability

Personal brands are created by building a trust relationship with your clients and customers. People choose your brand because they know you, they like you and they trust you. No relationship with clients means you’re a commodity and you are perceived to be like all the rest in your field. Then people will choose you […]
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