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Charity: Are You Doing It Wrong?

The upcoming holiday season brings many opportunities for your show to give back to the community through coat drives, toy drives, donation drives and radio-thons. But PPM data proves that the airtime dedicated to your show’s good deeds can sometimes repel listeners from your station. Ask any non-commercial station what happens to their ratings during […]
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The Five Keys to Likability

Personal brands are created by building a trust relationship with your clients and customers. People choose your brand because they know you, they like you and they trust you. No relationship with clients means you’re a commodity and you are perceived to be like all the rest in your field. Then people will choose you […]
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In Blog Posted

Action Is The Key To Killer Content

In college, I once got a D on a story writing assignment. My paper included detail on my main character, a Julliard music student, burned-out on violin practice, critical parents, etc. The professor handed it back and asked, But, what is she going do? Action is the key to storytelling. No action = no story. Every […]
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Dave Ryan, Off-Mic – Part 4

Dave shares his thoughts on the future of AM/FM radio, podcasting, and begins with a story about how content ideas from his show take on a viral life of their own. DR: We came up with a bit about a young, attractive woman getting picked on for wearing a tiny dress to a wedding. We […]
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In Blog Posted

Dave Ryan, Off Mic: Part Two

Dave Ryan reveals what type of content drives his show’s ratings success, and the value of serial content. Randy Randy: It’s called “The Dave Ryan Show,” but how did you arrive at your strategy of highlighting an ensemble cast? DR: I don’t care if someone has a bigger part of the show than me. As […]
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